It’s the Amazon.
Amazon’s Elastic Compute Cloud (EC2) and Amazon’s Simple Storage Service (S3) was a nice disruptive strategy.
The now much talked about Kindle is merely a distraction from Amazon’s third little disruption – consumers ‘owning’ bandwidth as part of the device purchase rather than having to pay extra on an as-you-go plan.
When you purchase a Kindle the scheme includes unlimited use of their Whispernet wherein today the Sprint EVDO network delivers the wireless broadband and Kindle’s built in browser provides web access. There’s no wireless service plans, monthly or yearly contract, just wireless access.
It will be interesting to see Google’s plan unfurl with regard to wireless broadband access and how it plays out with Amazon — and others. Kindle is a brilliant vehicle for Amazon — for the obvious reasons and more ;-o
Let the disruption continue.
Clearly this same opportunity could be had by a T-Mobile or the likes, but I haven’t seen anything to indicate they, or others, are enough with the programme to disrupt to their advantage. I don’t know this for a fact however I’d bet Sprint didn’t go to Amazon with the idea for the Kindle bundled with unlimited EVDO browsing access. Is it a matter of telcos just not being creative enough, or can they not do it internally, politically, because they would be, err, cannibalising their own business.
Go Amazon. Go Google. Great stuff.
