We’ve been talking about yield management for movie theatres for years. Everyone has said it would never happen.
Holy sh*t, the NYT has a piece today with a prediction from AMC:
There is no easy fix for industry. But it’s clear that it can’t afford to leave easy money sitting on the table any longer, which is why executives are finally thinking about a more sensible business model. It is called variable pricing, and the first step is likely to be extending the old matinee discount to weeknights. “I predict we will see it within a year,” said Peter C. Brown, who runs the nation’s second-biggest theater chain, AMC Entertainment, which invented the multiplex in the 1960′s and the armchair cup holder in 1981. “There are people looking at it. I’ll leave it at that.”
It get’s more interesting every day. Coming to a theatre near you.
UPDATE: At the tech meet up last week I saw a clever implementation called Double Feature Finder, yet another possibility for variable pricing :)
