It used to be that the great thing about the internet was that noone knew you were a dog. Today the great thing is anyone can distribute their content economically and easily, giving audiences the experience they desire, particularly with regard to media content.
The New York Times reports ADV Films, the largest distributor of anime in the United States, is going BitTorrent.
To publicize its new series “Gilgamesh” and “Goddanar,” it is releasing promotional packages – not in stores, but via the dreaded BitTorrent. “BitTorrent has been used extensively in a kind of underground environment up until now,” said David Williams, a producer at ADV, in a telephone interview from the company’s Houston headquarters. “There’s a large group of people who have it on their systems. Since this core group already exists, we figured why not give them legitimate material to download that would help them learn about some of our products.”
Thank you Bram&Company for progressing BitTorrent to where it is today. It’s great to see this fine technology no longer under fire and recognised for the virtues it brings to the marketplace.
