Bob Cauthorn over at Corante explains it very nicely, mainstream media doesn’t get to blog.
The DNA of blogging is a complicated matter that touches on being outside voices and taking personal control of the media. But at minimum the DNA of blogging has to do with distributing the conversation. Contrary to that, the DNA of mainstream media – to date – is all about dominating the conversation.
Bloggers are, for all intents and purposes, the pamphleteers of the 1700s all decked out in modern livery. Some are crazy. Some are geniuses. Some are vile. Some are heroic. Some boring. Some cooler than cool. In other words, they’re us.
His full article is worth the read, no need for me to butcher it here. One further thought, I’ll extend the doesn’t-get-to-blog thought to podcasting and vlogging. Despite appearances on the iTunes podcasting page, the better (subjective, sure) podcasts and vlogs are typically not the featured items on the front page. Dig around a bit and discover a podcast or video from a non-mainstream source, it’s worth the effort.
